Win FREE S3 Arctic Laser!” (Honigman 2011). The online advert reads,” World’s Most Powerful Handheld Laser. Wicked Laser is a good example of online advertising using social media. This new mode of advertising has the power to attract people as they are able to view the adverts anywhere, anytime.Īccording to Admedia Solutions Ltd (2012) firms and business organizations are switching to online advertising as it is more appealing, trendier and accommodative compared with the conventional modes of advertising such as the use of magazines or newspapers. For instance, marketers are now using Facebook and Twitter as a means of reaching out to their intended customers. One of the commonly used marketing platforms in modern day advertising is the social media which has now become a household name. The essay highlights several forms of ads from online sources as a way of examining the strategies used by advertising companies in order to attract consumers to purchase a particular brand. Some of the forms of appeal currently used by companies include emotional appeal, sex appeal, brand appeal, feminine and masculine appeals, endorsement appeals, romance appeals, and rational appeal, among others (Ambekar 2009). Sophisticated appealing adverts are meant to appeal to the minds of consumers. For example, companies selling fashion and technology-based products needs to advertise such products in an appealing way in order to ‘entice’ customers to buy your products, especially the youngsters. It is important therefore to ensure that the message used to advertise such products or services is appealing to the consumers. Increased competition in the business, changes in technology, and the sporadic changes in consumer demand and preferences has seen marketing executives resort to the use of ads that have been designed in such a manner as to appeal to consumers.Ĭompanies and individuals marketing their products and services needs to convinced prospective consumers to purchase their products and//or services and not those of competitors. Some of the commonly used media for advertising include online ads, newspapers ads, TV and radio ads, and billboards, among others.
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